NIO Chengdu — AUGUST GREEN

“The design team worked to mirror back the client's emotions and words using space and form. The design embodies NIO's key brand elements to ignite the early design concept.”

NIO House

Chengdu, China

NIO HOUSE is both a showroom gallery and members clubhouse for the Electric Car Brand NIO. The Chinese name for NIO is "WeiLai", which translates to "the future". Our challenge was not to design a space that looked "futuristic", but rather to design a space capable of adapting to the future demands of the brand. For example, the vision of NIO required the space to accommodate the quickly evolving product line and flexibility to hold multiple events at one time with ease.

The objective laid out by the CEO and NIO client team was to create a new NIO HOUSE aesthetic based on the brand values and identity. Spaces should be flexible, encourage community, provide private and open engagements, and give a sense of luxury that's both high-quality and accessible.

The design team worked to mirror back the client's emotions and descriptions using space and form. We studied and absorbed NIO's key brand elements and used these ideas to ignite the early concepts of the design. The NIO logo orients around a horizontal line, which separates the ark above ("Vision") and the arrow below ("Action"). The project space is separated into two parts by a defining line. By lowering the front portion of the second floor, the mezzanine becomes that horizontal line, from which light is cast upward and downward, visually defining the spaces above and below.

Level one focuses on technology and advancement through forum lectures and interactive displays. This level distinguishes itself from level two by utilizing the cool tones of terrazzo and steel. Level two aims to draw people together to form a community and conversations.

The 50-meter square green wall activates the senses and refreshes the atmosphere. As people come up the staircase, they are greeted with an open cafe, a 16 seat custom-designed community table, perfect for afternoon meetings over coffee. Private workspaces are found in the Labs, which can transform through the motorized moving wall based on guests' needs. The library promotes leisure and learning, capable of displaying 1000 books. Members can grab their favorite read and relax in the wall niche, while their kids explore their creativity in the Joy Camp, filled with interactive games. Guests move through the space seamlessly around the core to experience meaningful moments with the brand. There are several other features of the NIO HOUSE that are hidden or unobserved by the naked eye such as; automatic moving walls and automated sliding mirrored glass doors, and custom rolled aluminum ceiling panels designed to match the terrazzo identically. All Mechanical Ducting, Lighting, and fire dropdowns are hidden into the ceiling.